4 Reasons Why Blogging is Important to the Success of Your Business

For my visual learners:

4 Reasons Why-2.png

For those who love to read:

4 Reasons Why Blogging is Important to the Success of Your Business

 1.    It Boosts Search Engine Optimization

Search engines live off of fresh, relevant content—literally, it’s their favorite snack food. Think of it this way: when you create blog posts for and/or about your business, you are feeding search engines keyword heavy content to index. 

Be warned: you’ll want to use relevant to topic, on-brand keywords that potential clients will search throughout your blog posts. Keywords are the heart of SEO and will make or break your optimization. They’re how search engines pick up your content for indexing and how consumers will search for the content. 

Put yourself in the shoes of the consumer: do your keyword research and pick keywords and keyword phrases that you would use to find a post on the same topic.

2.    It Shows Credibility

Blogging is a great way to establish trust and build clout in any industry. No matter how small (or large) your company is, consumers want to know that you are a credible source of valuable information.

Providing valuable, educational content through blog posts will lead to more inquiries and gain you higher conversion rates. With a regular flow of engaging, informational blog posts, you’ll soon be a “go to” resource for anyone looking for relevant information in your industry.

3.    It Creates Shareable Information

Here’s the scoop:

The more your blog is shared, the more views you’ll get. 

Sharing platforms are endless and so are your opportunities. Add shareable links to your blog posts so readers can tweet it, pin it, post it, email it, etc.

PRO TIP: Send every blog you write to your email list. Hello free marketing!

4.    It connects people to your brand.

Building personal connection is the key to a long relationship. It’s how you’ll attract customers and keep them coming back for more. Engage with potential clients in a voice that speaks to their soul and engage back when they comment on your post. You want to be visibly relatable and establish an unbeatable connection from the get-go.

Been meaning to hire a copywriter for like, ever?

The time has come.